Peter Poon is the Managing Director of Carlsberg Brewery Hong Kong Limited (part of the Carlsberg Group),
responsible for Hong Kong, Taiwan and Macau. Peter has joined the company since January 2017.
Peter possess a wealth of FMCG (especially F&B) experience for more than 20 years. Prior to
joining Carlsberg, Peter has spent more than 13 years with Nestle Hong Kong in a variety of
commercial roles in sales & marketing, business development in Hong Kong and other Asia markets
like China and Taiwan. In between, he served as General Manager for Hong Kong, Taiwan and
Japan at Ferrero Asia for 8 years. Peter completed his undergraduate study in Hong Kong and
received his MBA from U.K. Peter joined the Executive Committee of Hong Kong Food, Drinks &
Grocery Association as Honorary Treasurer in March 2017.