Sims Trading Company Ltd

Management

Chief Executive : Betty Leung
China Operations -Director : Yew-Kong Kok

Background

Sims Trading is a leading distributor of international branded food & beverages, household and healthcare products in mainland China, Hong Kong and Macau.

Sims’ extensive marketing and trading expertise has enabled it to create a customer base that now spans hypermarkets, supermarkets, convenience stores, department stores, household chains, hotels, clubs restaurants, fast food outlets, airline caterers, ships, wet markets and wholesalers.

To ensure customers receive only the highest standards of service and quality, every account is serviced by experienced professionals who are able to draw upon Sims’ sophisticated customer support systems and proven infrastructure which enables the delivery of top quality products in prime condition.

Our business philosophy, “To be the best in our field”, has remained unchanged over the years.

Activities

Sims represents and distributes over 70 international brands of imported food, beverage, healthcare, personal care and household products to market in mainland China, Hong Kong and Macau, many of which, such as Pocari Sweat, Almond Roca, Twinings, Barilla, Campbell’s, Lurpak, are market leaders around the world. With our dedicated sales and marketing team, nationwide distribution coverage and reliable logistic support, our products has well-penetrated into the retail and food services market with full satisfaction to our customers and consumers.

Employees	Establishment	Area	Parent Company
over 300 employees	1963	Mainland China, Hong Kong and Macau Head office in Hong Kong, Representative offices in Macau, Shanghai, Beijing, Guangzhou	Dah Chong Hong Holdings Ltd.